Microsoft Dynamics 365 is unveiling a powerful new feature designed to reshape customer interactions – the ability to personalise journeys using custom events with entity references.
Understanding Entity References
What are entity references? They act as links between information in a system, facilitating a deeper understanding of relationships. In this context, entity references efficiently capture and integrate data from various tables within the Dataverse into customer journeys. Instead of manually inputting attributes, you can refer to an entity, essentially a table of related information, and effortlessly include it in your custom triggers. This simplifies the process and enriches customer interactions, making engagement more impactful.
This feature’s significance lies in enhancing message personalisation. Previously, creating custom triggers involved manually adding multiple attributes, limited to 29. With entity references, this limitation is bypassed. Imagine you want to initiate a journey for customers who bought a specific product on your website. Rather than laboriously inputting attributes, you can now effortlessly capture the purchase event and product details through an entity reference and also draw on any personalised data already in the system. This streamlines the process, bringing efficiency to your efforts.
Key Feature Aspects
Entity references for custom triggers offer several advantages:
These updates bring a multitude of custom trigger functionalities:
A Glimpse into the Future
Microsoft Dynamics 365’s capability of employing custom events with entity references empowers businesses to create tailored customer journeys. This feature promises to reshape customer interactions, driving towards a future of enhanced personalisation and engagement.